Launched in November 2014 – Each year, the Victoria Bitter team looks for new ways to keep their loyal drinkers engaged over summer. VB wanted a high quality, ‘must have’ promotional item that would leverage their legacy with cricket and get blokes talking about Victoria Bitter – no matter what they’re up to!
Launched in November 2013 – infoplum partnered with Buzz Products to fulfill Australia’s number 1 beer, Victoria Bitter, need for a big product idea to ensure that Victoria Bitter fans would never miss a moment of the cricket throughout the 2013/14 summer. The VB Live Cricket Scoreboard, inspired by the iconic cricket ground scoreboards across Australia, delivered live match updates direct to Australian homes, the heritage inspired scoreboard remotely connects to home Wi-Fi networks to track every ball, run, wicket and milestone of the cricket in real time.
