Launched in November 2014 – Each year, the Victoria Bitter team looks for new ways to keep their loyal drinkers engaged over summer. VB wanted a high quality, ‘must have’ promotional item that would leverage their legacy with cricket and get blokes talking about Victoria Bitter – no matter what they’re up to!
This time infoplum worked with Zinc to deliver pioneering wearable technology. Zinc developed the Victoria Bitter Live Watch, a first ever Smart Watch that delivers real time cricket scores, vibrates at major events, plays the VB theme song and of course tells the time.
- Brands/Sponsors
- Cricket
- Custom Datafeeds
- Wearable Technology/Product