VB Live Cricket Scoreboard – a technological first

Launched in November 2013 – infoplum partnered with Buzz Products to fulfill Australia’s number 1 beer, Victoria Bitter, need for a big product idea to ensure that Victoria Bitter fans would never miss a moment of the cricket throughout the 2013/14 summer.

The VB Live Cricket Scoreboard, inspired by the iconic cricket ground scoreboards across Australia, delivered live match updates direct to Australian homes, the heritage inspired scoreboard remotely connects to home Wi-Fi networks to track every ball, run, wicket and milestone of the cricket in real time.

The scoreboard will remind consumers when it’s time to knock off and watch the last hour of play by playing the Victoria Bitter theme song.

Victoria Bitter general manager, Richard Oppy said in a statement: “Hard working Aussie blokes love their summer cricket and can’t wait for the Ashes but they may not have time to sit down and watch five days of Test Cricket, so we have developed the Live Ashes Scoreboard.”

The scoreboards can also be used to keep score for consumers background cricket matches on rest days or during the tea break.

“This big summer campaign will help keep the momentum going on what has been a solid performance for Victoria Bitter turning around a decade of declining sales,” Oppy said in a statement.

The scoreboards will be given away as part of Victoria Bitter’s big summer campaign underway in venues across Australia.

The three outdoor Victoria Bitter Live Ashes Scoreboards are located:

  • Sydney – 647 George St, Sydney CBD
  • Melbourne – St Kilda Junction, St Kilda
  • Brisbane – the intersection of Main and Vulture St, Woolloongabba


“The multiple award-winning VB Live Cricket Scoreboard campaign exceeded all targets and was one of Carlton United Breweries (CUB) most successful through-the-line campaigns with over 400,000 entries – largest ever for VB! It also offered technological first giving VB loyalists an incentive ensuring they never missed a moment of cricket.”