infoplum powers the VB Live Cricket Watch

Launched in November 2014 – Each year, the Victoria Bitter team looks for new ways to keep their loyal drinkers engaged over summer. VB wanted a high quality, ‘must have’ promotional item that would leverage their legacy with cricket and get blokes talking about Victoria Bitter – no matter what they’re up to!The device is the first of its kind and will deliver up-to-the minute live scores from the Australian Test matches, One-Day games and the ICC World Cup straight to the wrists of Aussie cricket lovers.

VB is the official beer of the Australian cricket team.

VB’s first ever piece of wearable technology will keep hard-working Australian cricket fans across every ball and every moment of Australia’s biggest ever summer of cricket.

VB general manager Craig Maclean said: “Last year’s VB Scoreboard was our most successful campaign to date but the VB Live Cricket Watch will take it to the next level. We even beat Apple’s iWatch to market.”

“At VB we want to provide a better cricket experience for Australians and we also want to make sure it results in uplift in volume of sales, high engagement from consumers and gets significant cut-through in the market. We have built a reputation of having really high engaging promotions and we believe this will be bigger and better than ever.”

Developed by Zinc, the VB Live Cricket Watch will link to smartphones via a free app and provide updates of the progress of Australia during their four Test series against India, the One-Day series with England and South Africa and World Cup matches, which start in February.

As well as keeping time (it’s a watch after all), this revolutionary watch will play the VB theme song and vibrate at key events as they happen, like when a wicket falls, when a century is notched up or when someone takes a hat-trick. And keeping track of the score is as easy as glancing at your wrist, with up to the minute scores displayed.

infoplum worked with Zinc to develop the custom datafeeds that powered the scores on the watch…