infoplum® is a mobile led information technology company focussed on developing and delivering innovative applications with engaging content.
Capture, Analysis and Distribution are the core elements of the business. infoplum® currently service the sports media market in the following categories:
• Content Generator
• Information business / Sports knowledge
• Capturing / Ingesting information (in B2B situations)
• Infotainment / Infographics
infoplum® uses its sound proprietary technology to develop innovative applications in the sporting world, providing interactive and smart real-time information on the leading local and international sports.
Since its inception in 1990, Cadability, and now infoplum®, has been a pioneer in the Australian multimedia market, committed to providing innovative multimedia solutions.
The Mission of infoplum® is:
“ Deliver information to consumers in an engaging manner through the use of technology”…
This Mission Statement encapsulates the core offering of Infoplum being knowledge (or meaningful information) on any topic, but currently in relation to Sport . It intentionally differentiates the company from being merely a provider of data. The collection and storage of this data or content is an undeniable asset of the company but it is the way it can be presented to its customers that represents the true value proposition to infoplum®’s customers. It is through the innovative use of technology that matches the value of the information delivered with the engaging presentation format that has appeal to the consumer.
Excellence is expected from infoplum®’s associates and the execution of their roles, their dealing with customers and to the innovative use of technology to differentiate it from its competitors.
infoplum® is privately held by two directors – Arun Khanna & Trevor George
The company is based in Melbourne and currently employs 10 FTE and over 50 casuals (scorers)